Not showing up online?We can help.

Tool Up helps trades businesses become easier to find, easier to trust, and easier to contact.

A stronger online presence is not one random fix. It is the core online setup working from one clear message: your website, Google Business Profile, local SEO, reviews, and useful content all helping customers understand what you do, where you work, why they can trust you, and how to contact you.

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How these pieces work together

The pieces make sense. Getting them done is the hard part.

Most business owners know they need a better website, clearer Google presence, stronger reviews, updated content, and professional materials. The hard part is knowing what to fix first — and finding someone to handle it properly.

Start With the Website

The website is the home base. It should clearly explain who you are, what you do, where you work, and how customers can contact you.

Add Local Visibility

Your Google presence and public business information should support the same clear message.

Build Trust

Reviews, testimonials, project photos, and proof points help customers feel safer choosing you.

Keep Improving

Updates, reporting, useful content, and practical materials help the business keep looking active and credible.

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Website Build

Custom, modern websites for trades businesses.

Tool Up Marketing is the place for a custom, modern, professional website built for your trades business.

Starting at $1,200 for a fully optimized 5-page website.

Every Tool Up website is custom built to make your business easier to find, easier to understand, and easier to trust.

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Website cost + timeline

What to expect

A custom 5-page website starts at $1,200 — domain, hosting, and everything you need to launch included. Most are ready in 2–3 weeks.

Cost

Clear price before work starts

The 5-page website is the starting point. If your project needs extra pages, extra writing, photo work, or added visibility support, that gets priced clearly before anything is built.

Timeline

Usually ready in 2–3 weeks

The timeline depends on how quickly content, photos, feedback, and approvals come together on both sides. Most projects stay on track when we’re moving together.

Launch

The main pieces handled

Your site is built with the pieces customers expect to see: clear pages, service wording, mobile layout, contact buttons, trust markers, and basic Google-friendly setup.

No surprises

Scope stays clear

Every project gets a clear scope and fixed price before work starts, so you know what’s included, what’s needed from you, and what happens next.

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Current Work

A recent trades website build.

780 Construction Inc. is the clearest example of the current Tool Up approach: clear service pathways, trust signals, local wording, mobile contact paths, and a website structure built around how real customers decide who to call.

Client build

780 Construction Inc.

A current website build for an Edmonton-area construction company serving residential rental properties, commercial spaces, and homeowners.

  • Three clear service lanes instead of one vague list of services.
  • Trust markers, review placement, and local service-area wording.
  • Call, text, and message paths designed for quick contact.
  • Page structure for service pages, subservice pages, the Blog, the About page, and the Contact page.
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780 Construction Inc. website preview shown as current Tool Up Marketing work
About Tool Up

Built from research, writing, business, and real service work.

Tool Up Marketing is run by Jennifer de Peuter Chick, a researcher, writer, entrepreneur, and service-business operator based in Alberta.

Jennifer holds a Master’s degree in Sociology and has worked across research, consulting, websites, and hands-on interior painting work. That mix matters: Tool Up comes from both the thinking side of clear communication and the real-world side of running service work.

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Based in Canada. Built for local visibility.

Currently working with businesses in Alberta, British Columbia, and beyond, Tool Up focuses on the pieces local customers check before they call: website, Google Business Profile, reviews, maps, public profiles, service pages, photos, and contact paths.

Specialized Support

Focused support for specific business moments.

Some moments need focused support: launching after certification, building visibility as a women-led trades business, repositioning the business, or preparing for a stronger public presence.

Women in Trades

Women in Trades Marketing Support

Practical website, Google, local visibility, and trust-building support for women-owned and women-led trades businesses.

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Red Seal Launch

Red Seal Business Launch

Website and local visibility support for newly certified tradespeople ready to build a serious business presence.

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Clarity + Direction

Positioning & Rebrand Support

Help clarifying the service menu, offer, message, brand direction, or next step before the website or materials are built.

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Explore Specialized Support

Ready to show up better online?

Tell us where the business is now and what needs to improve. We’ll help you find the right next step.

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